Whether you’re seeking out breathtaking mountain views or some truly memorable culinary experiences, this Alpine paradise has something for everyone.
Switzerland is a country considered by many as the pinnacle of luxury travel.
Allow us to guide you through the ultimate Swiss journey with our comprehensive guide to luxury travel in Switzerland. We’ll provide tips on where to go and what to do if you want a perfect vacation.
In our guide you will find out amazing things about:
- Switzerland’s cities,
- Fantastic Swiss Alps,
- Switzerland cuisine,
- Luxury hospitality,
- The best spa and relaxation centers, and
- Main cultural attractions.
So, get ready for your best getaway yet!

Luxury travel in Switzerland – Where to go and what to do
Switzerland is a luxurious destination for travelers looking to experience the best that Europe has to offer.
From skiing in the Swiss Alps to admiring 19th-century architecture in Zurich, a visit to this country will not fail to inspire even the most seasoned of travelers.
If you want luxury travel in Switzerland, you should consider the following things to do and places to see.
Related: Why you should get a private tour to experience true luxury in Switzerland.
1. Visit Switzerland’s famous cities
This amazing country is a true wonderland for travelers, offering an array of exciting cities to explore. So, we highly recommend visiting the following ones.
Zurich – the world’s most liveable city
Whether you’re looking for five-star hotels, a thriving cultural scene, top-notch amenities, or exclusive spas and restaurants, Zurich has it all.

From majestic mountains to beautiful lakes and rivers, the city boasts an abundance of natural beauty while its bustling shopping centers offer wares from around the world.
For those seeking even more luxury experiences, private tours of local attractions as well as fine dining options are also available year-round to ensure visitors have an unforgettable stay.
Related: What to do during summer in Zurich.
For example, hiring a luxury limousine to drive you around Zurich can be a real hit!
Geneva – the pearl of Switzerland
Local attractions such as Lake Geneva, Old Town, and its Churches, Jet d’Eau fountain, as well as Bois de La Bâtie Park, offer unique glimpses into Swiss history and art.
Shoppers will rejoice at world-class boutiques offering one-of-a-kind items from designers from around the globe.

The rue du Rhône is a luxury shopping street in Geneva. Here is its location on the map.
World-renowned restaurants featuring local fare serve a variety of tastes.
But there are also luxurious hotels that boast some of the finest accommodations in all of Europe with spacious bedrooms, top-notch amenities, mineral baths, and much more that can be expected from a quality lodging experience.
Lucerne – gem sparkling with history, culture, and natural beauty
Lucerne stands out as one of Switzerland’s most captivating cities.
With its breathtaking landscapes, perfectly preserved historic buildings, awe-inspiring bridges, and bustling city life, Lucerne has much to offer a traveling luxury seeker.

Shopping fans won’t want to miss the designer outlets and eco markets before they retreat to their five-star hotels to soak up incredible service and luxurious amenities.
Basel – vibrant Swiss city
For the avid art lover, there is no better place to stay.
Unwind and take in all the culture that Basel has to offer, from several galleries and museums to incredible street performances and public art installations.

Whether you choose to relax in opulent spa experiences or indulge in top-of-the-line accommodation, Basel will give you an adventure like no other.
Basel is where Art Basel, the most luxurious international art event in the world originated. Art Basel is to the art scene like the Olympics is to sports.
So, if you are in the market for some luxury collectible art, come to Basel to find it.
Bern – the capital of Switzerland
This city has everything, from the picture-perfect scenes of the Aare river surrounded by cobblestone alleys and antique buildings to many excellent restaurants offering traditional Swiss fare.

If travelers fancy something more interesting, they can visit some of Bern’s finest museums and galleries which are home to murals painted by acclaimed Swiss artists. Bern also has an amazing old town you should visit.
No matter what plan you have in mind, Bern will certainly make your vacation luxurious with its special services oriented toward upscale clientele, such as:
- Luxury Hotel Bellevue Palace,
- Michelin-starred Meridiano restaurant,
- Exclusive shopping at the Globus shopping center, and so on.
2. Explore the Swiss Alps
The Swiss Alps are genuinely an extraordinary holiday destination for those looking for both outdoor adventure and a luxurious stay.
With world-famous mountains including the Matterhorn, Mount Pilatus, and Jungfrau, the region offers incredible opportunities to enjoy snow-capped peaks with views that can take your breath away.

Whether skiing down the slopes or taking a leisurely cable car ride through the spectacular scenery, there’s something special to experience around every corner.
For those seeking more comfort and luxury, there are plenty of exquisite accommodations available throughout the area that cater to all budgets and tastes.
Overall, a visit to the magnificent Swiss Alps is sure to be an unforgettable getaway filled with outdoor excitement and opulent comfort at every turn.
Read more about luxury skiing in Switzerland.
3. Luxury Switzerland cuisine
With influences from France, Italy, and Germany, Swiss cuisine is like a melting pot of delicious flavors.
Whether you’re looking for a casual lunch or an evening of fine dining, some truly luxurious restaurants must be visited in this lovely country.
From world-renowned five-star hotels with their breathtaking views to cozy little bistros serving traditional dishes, the options are almost limitless.
Some of the luxury Swiss restaurants with Michelin stars you should visit are:
- Parkhuus, Zurich,
- Restaurant de l’Hôtel de Ville, Crissier,
- Cheval Blanc, Basel,
- The Restaurant, Sankt Moritz,
- Schloss Schauenstein, Fürstenau.

4. Luxury Swiss 5-star hotels you shouldn’t miss
Visitors here can experience top-quality hospitality and unparalleled service.
These hotel gems are set in beautiful, natural surroundings, with each one offering a unique flavor of Swiss life.
From Michelin-starred restaurants to impressive spas, there is something for everyone who stays in the sophisticated and upmarket accommodations available.
With incredible views, pristine alpine air, cozy décor, and modern amenities, these deluxe venues guarantee an unforgettable stay.
Some of the best hotels you should consider when you are planning luxury travel to Switzerland are the following:
- The Dolder Grand, Zurich
- Park Hyatt Zurich
- Beau-Rivage Palace, Lausanne
- Badrutt’s Palace Hotel, St. Moritz
- The Alpina Gstaad, Gstaad
- Baur au Lac, Zurich

5. Visit the best spa and relaxation centers
Switzerland is a perfect destination to relax and de-stress. There are many award-winning spas and relaxation centers scattered throughout the country so everyone can find their ideal oasis.
Indulge in traditional Swiss therapies such as Alpine massages, sauna sessions, and soothing hot springs while admiring some of the world’s most spectacular mountains, valleys, and lakes.
Just a few of the many world-class spas and relaxation centers in Switzerland are:
- Grand Resort Bad Ragaz,
- Victoria-Jungfrau Grand Hotel & Spa,
- Clinique La Prairie,
- Le Mirador Resort & Spa,
- The Chedi Andermatt.

Read more about spas in Switzerland here.
6. Take time for the main Swiss cultural attractions
With its historic cities, storybook castles, and stunning mountain views, Switzerland is a destination that should not be overlooked.
So, you should take some time to explore the country and enjoy its culturally enriching attractions.
Whether you want to take a tour of the old town of Bern or learn about the local chocolate industry in Zurich, many activities will engage both locals and tourists alike.
From classical music performances to renowned art galleries, there is sure to be an adventure worth taking the time for during your luxury travel to Switzerland.
Best time to visit Switzerland
Switzerland is a year-round destination full of beauty and adventure. Depending on personal preference, the best time to visit varies.

For those who enjoy warm weather and plenty of sunshine, spring and summer months are ideal. During this time, the days are longer, making it possible to explore more attractions and sights with the extra daylight hours.
On the other hand, winter brings fresh snowfall that blankets the country in white – in addition to skiing and winter activities, many people take advantage of the landscape for incredible sightseeing views.
In the end, be sure that visiting Switzerland is an unforgettable experience no matter what time of year one chooses to go.
How to travel luxuriously in Switzerland?
If you want to travel luxuriously in Switzerland and make amazing memories that will last forever, we have the best solution for you – luxury limousine service!
Enjoying the sights and sounds of Switzerland can be done in style when opting for a luxury limousine.
With a reliable chauffeur attending to one’s needs, travelers can sit back and relax in lavish comfort from the moment they arrive at their destination.
Whether cruising through the Alps or taking in cultural landmarks, a luxurious limousine can turn any sightseeing adventure into an extraordinary experience.
Looking for a luxury limousine in Switzerland? You are in the right place!
Alphazug limousine service provides reliable and safe transportation around Switzerland.
Our team of professional chauffeurs is always willing to provide you with remarkable service and make sure your experience is unforgettable.
Therefore, if you need a luxury limousine service around Switzerland, feel free to contact us and book your ride.
We look forward to helping you get to know Switzerland and its famous cities!